GALAXY CAMPUS FRIENDS
Client: Samsung Vina
Context:
Samsung looks for student ambassadors to spread the value of Samsung about innovation, and technology to empower Vietnam's young generation. The essence of this program lies in collaboration, inspiration, and co-creation with their community.
Idea:
"Make Your Voice Count!"
Generation of makers and doers. Gen Z are woke and making their voice heard, despite of their peer pressures. They are carving out their own space for creativity, culture and community.
Samsung recognizes the potential within the youth and aims to provide them with a platform where they can thrive, grow, shine, and become influential voices shaping a brighter future.
Scope of work:
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Build up an overall creative concept
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Organize a full-year event plan
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Detailed creative communication asset (Activity Brief, Content Guideline, Marketing term for Campaign, Monthly Content Brief, Creative Workshop, CSR Event Idea) & event asset (Activation Idea, Event Flow, Event Concept,…)
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Manage the consistency of content from 50 Galaxy Campus Friends throughout a year
Stage 1: RECRUITMENT
SOCIAL OUTREACH
Recruit 50 potential students from all over the country to participate in the Galaxy Campus Friends program.
Creative Tactics
PR Articles
Influencer Marketing
Influencer Marketing
Word Of Mouth
Stage 2: ON-BOARDING
ON-BOARDING
EVENT
50 Student Ambassadors "Galaxy Campus Friends" gather at Samsung 68 and speak up about their mission for 2023-2024.
INFLUENCER MARKETING & PR
Stage 3: ROLL OUT
MONTHLY ACTIVITIES
To make their voice count to their community, the creative team work on the event /workshop idea with interesting topics, can build up new skillset for Galaxy Campus Friends and also spread out the power of Samsung technology.
50 Campus Friends consistently produce engaging, and authentic content based on creative team's strategy and guideline that resonates with their Gen Z peers, showcasing Samsung products and values in diverse and creative ways
Christmas Workshop
Galaxy S24 Series Launching
Saigon Golden Hour Challenge
Achievement:
1500+ Applications
1.5M+ Views for #GalaxyCampusFriends on TikTok
460+ Interested comment
Credit:
Agency: AnyMind Vietnam
Client: Samsung Vietnam
Associate Creative Director: Nguyen Tran Thinh, Le Kim Anh Minh
Art Direction: Lac Binh Nhon
Graphic Design: Huynh Thi My Lien
Copywriting: Ly Pham Anh Thu, Le Ngoc Bao Chau
Planning: Alok Bhute, Dinh Thuy Linh, Thai Anh Thu
Client Service: Huynh Kim Yen, Kim Anh