GROHE - THE ART OF BE SPOKE
GROHE IMC 2023 - Client: GROHE Vietnam
Context:
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Awake the aspiration of a luxurious shower experience enabled by GROHE shower
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Customize content based on male/ female housing points of concerns
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Streamline media channel approach to emerge GROHE shower into affluent consumer journey
Scope of work:
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Build up an overall creative concept
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Organize a full-year event plan
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Detailed creative communication asset (Activity Brief, Content Guideline, Influencer Marketing Brief & Guideline,...)
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Execute always on content
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Privilege is when you can take the power to own an art of bespoke.
From the interior, fashion, dining…
To crafted retreat moment.
What if GROHE, which brings innovative masterpieces from Germany, can enable you to custom-made the water flow right in your bathroom?
What if we can enhance your privilege with a tailored showering experience by you and for you only?
Introducing…
GROHE - THE ART OF BESPOKE
MANIFESTO
When it comes to possessions
Haute Couture.
Handmade oxfords.
Customized interior.
It’s all about bespoke.
It’s about the customization.
Unique and Exclusive.
For you, and only you.
And now, the crafted retreat moment.
It’s time to…
Taking the ultimate power of crafting your own isolation.
Controlling the water right at your fingertips.
Sculpting the shape of water.
Creating your own romantic summer rain
even in the winter.
Snapping your own temperature.
Life-giving design.
GROHE.
Here’s your origin of infinite possibilities,
With German standards & innovations.
Tailor every watering retreat moment
Designed flawless finish meets all your tastes
Every time.
Into a new world of only you, for you and to you.
GROHE - THE ART OF BESPOKE.
CREATIVE ASSET
Brand Video
Influencer Marketing Video
Always On Content
PR Articles
Credit:
Agency: AnyMind Vietnam
Client: GROHE Vietnam
Associate Creative Director: Nguyen Tran Thinh, Le Kim Anh Minh
Art Direction: Nguyen Vu Duc
Graphic Design: Nguyen Vu Duc, Nguyen Cao Ky
Copywriting: Ly Pham Anh Thu, Tran Thu Nga (Tuna)
Planning: Alok Bhute
Client Service: Huynh Kim Yen, Kim Anh