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SUBLIMATED TET WITH LEE KUM KEE
Cho Vị Tết Thăng Hoa (Tet 2022) - Lee Kum Kee
Context:
Tet is a bustling period. People often rush to complete tasks before New Year's Eve. This haste can sometimes lead to problems, especially when preparing Tet dishes, as they may not capture the full delicious flavor due to the rush.
Idea:
With the message "THĂNG HOA VỊ TẾT, GẮN KẾT TÌNH THÂN", every difficult cooking matter will be solved easily with the help of LEE KUM KEE , no matter how rushed, how challenged, LEE KUM KEE will make every dish, become full of Tet flavor and delicious.
Storyline:
The story is about the worries of family members missing the taste of Tet due to their busy schedules and inability to prepare a complete New Year's meal, even for their son studying abroad. But they no longer have to worry when they have LEE KUM KEE which brings the taste of Tet, can connect the whole family, and enhance all delicious dishes, even the son who is far from home with LEE KUM KEE can also feel the familiar taste of Tet at home.
Credit:
Agency: Good Work Solutions
Client: Lee Kum Kee Vietnam
Copywriter: Lý Phạm Anh Thư
Client service: Yên Khê
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