Welcome to...
DINING SET
FROM CHEF ANH THƯ
How do my words taste like? Not fancy and sophisticated like fine dining, nor specific like Omakase, it just tastes like the Confit Byaldi in Ratatouille, the familiar taste evokes nostalgia (and is prepared very carefully ;))
EXPERIENCE
10/2022 - PRESENT
CREATIVE COPYWRITER
ANYMIND GROUP VIETNAM
- Provide creative ideas, and concepts for pitching and other content campaigns
- Develop tailor-made digital content based on client briefs
- Research diverse and varied industries regarding clients, target audiences, and come
up with relevant blog topics and posts.
- Support the team to process briefs from clients and the account management team and
translate them into effective copy,
- Translating concepts into sophisticated digital experiences and identifying key messages (IMC, Influencer Marketing Campaign)
- Proofread all communications developed by the creative team and ensure information
accuracy
- Through self-education, keep up to speed on digital and marketing trends and apply those tactics to projects
10/2021 - 10/2022
CREATIVE COPYWRITER
GOOD WORK SOLUTION
- Creating social content and creative concept following clients' requirements and trending topics
- Researching and planning idea concepts for photoshoots.
- Working closely with the Account team to follow up on clients' requirements: receive briefs, create proposals, media plans
- Collaborating with peers across departments to build and develop strategies, follow up media plans and KPIs for clients’ campaigns
- Highlight project: Tiki Hacking Trail 2022, Diamond plaza renovation, "Thang Hoa Vi Tet Gan Ket Tinh Than" LEE KUM KEE Tet Campaign
05/2020 - PRESENT
BRAND SPECIALIST
THE PET VIETNAM
- Manage SEO articles (WordPress) and ensuring they are up to SEO standards
- Strategy and analyze monthly and annual campaigns (ATL & BTL)
- Manage & QC content for social media channels and websites.
- Monitor and evaluate the effectiveness of social content marketing activities
- Brief and manage, direct working process with Influencers/ KOLs to make sure getting output on time guarantee quality as expected.
- Make sure trade marketing is going well
- Sale-driven based on the effective plan
Achievement:
- 100k products sold (King's Pet By Bao Anh lines) on launching day
- 30M views (King's Pet by Bao Anh keyword) & 50M views (The Pet Vietnam) on Tiktok
- 1M organic shares for the “Emergency contacts by districts in social distance time"
- Reach out to up to 50 fosters for the charity campaign and great social discussion about that
- Hit 1B in the first week of launching new dog dry food (Dec/2023)
- Best Employee 2022
10/2019 - 11/2021
CONTENT EXECUTIVE
FRANKLIN INTERNATIONAL ACADEMY (EGROUP)
- Plannned, created, and managed social content for digital channels: Facebook, Tiktok,...
- Optimized Social media posts (Language, Tone, Message) based on audiences' behavior
- Analyzed past marketing initiatives and revamped the company’s marketing efforts to retain followers and attract new ones.
10/2019 - PRESENT
FREELANCE COPYWRITER
- Jungle Boss Vietnam
- Phibious Vietnam (Dep365 Team)
- GNS Production House
- Félicité Coffee & Eatery
- Newin Community (City Guide)